HUB > Companies > Databerries
From last funding transaction in Mar-2017.
Founded in 2014, Databerries offers brick and mortar retailers a mobile marketing solution, refferred to as Real Life Targeting, that targets mobile users based on locations they have visited in the past and measures the impact of marketing campaigns on store visits. The solution allows retailers to target users who have visited their stores and those of their competitors. The company’s technology collects geolocation and navigation data from mobile users and targets them with relevant and personalised ads. This allows retailers to generate store visits with a significantly lower cost per physical visit (CPV). Databerries enables retailers to count the cost per visit and therefore measure the impact of a campaign on point-of-sale traffic, offering retailers a solution that works for offline marketing while combining online advertising standards such as accurate targeting, personalisation, performance measurement and return on investment optimisation.
Headquartered in Paris, Databerries employs 40 people and plans to double its workforce by the end of 2017. Since its launch, the solution has generated more than one million in-store visits and supports more than 20 prestigious advertisers on a daily basis. It serves more than 100 brick and mortar retailers including Carrefour, Decathlon, FNAC, Leclerc, McDonald's (NYSE: MCD) and Volkswagen (ETR: VOW3).
According to the company, offline retailers spend more than $100bn (€93.9bn) on advertising every year, relying largely on outdoor and other offline channels to increase store visits with limited ability to track the performance of their advertising campaigns. According to a report by MarketsandMarkets, the cross-platform and mobile advertising market is estimated to grow from $25.2bn (€23.7bn) in 2015 to $80.5bn (€75.6bn) by 2020, at a CAGR of 26.1%.
Key competitors include US-based Belly, which offers an iPad based loyalty and marketing platform allowing merchants to gain insight into customer data, in-store visits, reward redemptions as well as have the ability to view and edit customer accounts and to set up and send automated marketing campaigns; US-based Euclid Analytics, a provider of location analytics technology that helps retailers understand customer behaviour, loyalty and trends; US-based Fivestars, which offers a platform and app to run loyalty programs and shopping analytics for small brick-and-mortar retailers; US based Shoppertrak, a provider of a location-based analytics platform that enables retailers, malls and entertainment venues to better understand their customers, enhance the shopping experience and ultimately increase traffic, conversion and transaction size; US based Zenreach, provides retailers with WiFi hardware that fully automates just-in-time, relevant marketing and measure campaign success by walk-through rate – in March 2017, the company raised $30m (€28.2m) in a Series C funding round. Other competitors include Brickstream (US), Placed (US), Retailnext (US) and Shopkick (US).
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