Platform for managing, sharing and delivering marketing content to sales representatives
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Other System Software
Founded in 2011
€20-50mn in revenues
Published on 2016-07-20 15:31:33
For personal use only. Not for commercial distribution without Go4Venture’s prior approval. Can only be quoted with the above Go4Venture source mentioned.
© Go4Venture 2017. Source: Go4Venture HTI Database
HUB > Companies > Showpad
From last funding transaction in May-2016.
"Founded in 2011, Showpad is a B2B (business-to-business) platform aimed at managing and delivering up to date marketing content to sales representatives, and to measure the impact of that marketing content on the business. Showpad’s cloud platform hosts sales content uploaded by sales staff, marketing staff and administrators that is accessible on any mobile device or tablet. The latest version of the content can be downloaded on the local device and can be accessed offline. Additional features of the platform include caching/offline access for sales reps, push notifications to communicate with the sales staff via the in-app broadcasts and usage analytics, so that the marketing staff can understand which sales material has what impact.
Showpad claims to have been doubling its revenues for the past four years and has more than 850 customers including the likes of Bridgestone (TYO:5108), Coca-Cola Enterprises (NYSE:CCE), GE (NYSE:GE), Johnson & Johnson (NYSE:JNJ), Kimberly-Clark (NYSE:KMB) and Xerox (NYSE:XRX). Showpad also claims that one of its biggest customers, Engi has seen a 25 per cent increase in sales representative productivity with more than 100,000 sales made via use of Showpad.
Showpad differentiates itself from the traditional file sharing portals and CRM’s by focusing on pulling out relevant marketing data from the storage services unlike Box, Dropbox and Google Drive. Key competitors include Canada-based Skura whose life sciences and pharmaceuticals business units were acquired by Indegene Lifesystems in April 2016 and US-based ScrollMotion, a platform for sales, marketing and training communications on mobiles. Other companies offering enterprise mobility solutions include US-based Airwatch and Jive software."
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